They need to redesign their logo, packaging and entire brand identity to reflect that. Great article and whilst I agree with much of what you say and more interestingly I was under the mistaken impression that pepsi had only been going since the 50s coincidentally when the iconic Pepsi 3 colour circle logo came into fruition! Initially, the adjustments were forced and related to the competition between the Pepsi Coca and Coca Cola branding. From 1987 to 1991, the logo was the same, but with the wordmark in Handel Gothic. It hasn’t aged and it still looks great. In 1950, the old logo was only put between the Blue and red stripes. I believe that where Coca Cola have succeeded and Pepsi have failed, is with their branding. Something that can be settled though, is why Coca Cola have consistently trumped Pepsi in the soda market. A review of the Coke vs. Pepsi marketing feud isn’t complete without a look at each brand’s now iconic logos and the colors used. Saw this reposted on twitter, and had a read. Save my name, email, and website in this browser for the next time I comment. The company removed the word “Cola” from its logo, and it was never used since then. Their brand direction has taken them towards “happiness”, consider their “share a coke” payoff and the brand illustration style they use. And this has been reflected in their Television advertisements from time to time. In the 1980’s Pepsi’s celebrity endorsement strategy ran into several problems. 7 years later in 1998 Pepsi again changed their logo, adding more blue to it as they put their iconic circular logo and text over the blue background. As for Coca-Cola, it is always stayed the way it has been (as far as I know) and it much easier to recognize anywhere in the world. But besides him, you also get to see other young Bollywood celebrities like Alia Bhatt, Deepika Padukone, Diljit Dosanjh, etc in the ad campaigns of Coca Cola India. According to the brand, more than 50% of people liked the taste of Pepsi more than Coke. Pepsi Brand Logo Iron On Flag Embroidered Patch Badge Military Uniform Iron On Sew On Patch Badge. A chance to win tickets is a sure-fire way of ensuring visitors. Is it the circle that’s got Pepsi wrote in the middle (1973)? Vintage Coca Cola Vintage Ads Mexico Logo Carolina Do Norte Pepsi Logo Pepsi Ad Soda Brands Drinks Logo Logo Design More information ... People also love these ideas Here’s Why? instant sales, market leadership and guaranteed customer loyalty! Walnut Folks is a growth focussed marketing agency based in Mumbai, Nagpur & Kolkata. To me Pepsi is always a white background with the circle logo and blue writing. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. Since you haven’t mentioned geography in your Title, let me ask you this.. Have you done your research well? Last year Pepsi spent several hundred million dollars on a new logo. Looking through the cluttered history of the fizzy drinks cans of both companies, the logo changes and evolutions become even more apparent. Plus, I think the design is kinda ugly now anyway. And Pepsi manages to achieve that thanks to its iconic colors. Let us know your thoughts below. Use this Pepsi brand color scheme for digital or print projects that need to use specific color values to match their company color palette. Sorry to sound so scathing dude, but I am very anal about pretentious pseudo-literates who spread misleading articles across the www. I could go on for hours about the differences here but maybe that is for a blog post of my own! A logo is not just the typeface – it is also about the colors, graphic element, symbol etc. And therein lies the key problem. The Pepsi logo was tweaked several times, each time becoming less intricate and more legible.1943 marks the beginning of the “Bottle Cap” era in the history of the Pepsi symbol. Later at the company’s 100 years celebration in 1998, Pepsi-Cola unveiled a new logo that symbolized the brand’s innovation and global recognition. I’m really not sure if Pepsi are a drinks company or if they’re selling tickets for concerts. Further minor changes occurred in the logo later in the year 1973 to reproduce the logo. Sorry if I seem overly critical this is an old article and I am sure your perspective has changed considerably. Also, the iconic ribbon at the end of the first ‘C’ was also introduced into the logo during the same time. These celebrities are idols of the young people in the nation, thus helping the brand to endorse their product among young consumers. Another aspect that Coca Cola uses in its favour is the iconic shape of its bottles. Coke on the other hand have shown some of the best modern branding and marketing of the modern era. As a soft drink brand, unlike Pepsi, they didn’t only focus on teens and young adults but on all consumers of all age. Some people will argue that Pepsi’s circular imagery is recognisable, and really, there’s no denying that. In the 1960s logo, the wave was also introduced, which stayed around for quite a while and had become a major part of recognition for the brand. Any info about samplings and consumer surveys? However, when random isn’t what you’re going for, it’s just a term that’s bandied about because people don’t quite know how to classify you or your product.  |  Created by Canny, The Ultimate Small Business Branding Guide, Coca Cola vs Pepsi | Logo Design Case Study. All you need to do is put your questions in the comments section below. It was then that the The swirly typeface that everyone the world over can recognise. The first being a pyrotechnic stunt gone wrong which left Michael Jackson addicted to painkillers. Coca Cola aka Coke was established in the year 1886 in Atlanta by a pharmacist named Dr John S. Pemberton. Both Coca Cola and Pepsi have worked hard over the years to build a strong brand presence among their consumers. I can assure you, I did not try to return any cans of Pepsi. After all, there is something to be said for the psychology of color in marketing. The Pepsi logo used from 1973 to 1987. If you want to know more about this iconic rivalry, you should definitely visit the following sites. But you don’t seem to have taken these into consideration at all. Our full range of food and beverages are designed to bring a smile to anyone’s face, anytime, anywhere. Where are your statistics about the logo-preference? Because I just read your ‘post’ and it reads more like a sarcastic put down of Pepsi than like a legitimate case study. Your email address will not be published. First thing first, we all know, a logo is the face of any brand and if we don’t talk about how the logos of both these companies evolved with time, this article would somehow be incomplete. 1 soft drink producer and they have both come a long way. They need to get hold of a concept. Today’s case study has less political undercurrent but occupies an equally massive market space, the fizzy drinks market. Your brand recognition decides in the right sense how much your consumers value your brand. Some such celebrities include Micheal Jackson, Britney Spears, etc. So we suggest you just sit back and relax and keep reading!! The old retro Pepsi was the best. As we discussed earlier, even though Coca Cola has changed its logo nearly as many times as Pepsi, they have made only minor changes in the original design, essentially keeping the core design same. Both work with different marketing strategies and different target audiences, but they have been in close competitions in the ‘soft drinks’ niche. Since 1997, I think they have changed too much. ©PepsiCo Inc. Free templates, ebooks, guides, and more, to help drive results through design. Pepsi Logo and Tagline. I’m not saying their circle is bad, I think they just need to work on it, stick with it, stop changing the angle of it and have some confidence in the design! It’s a very important factor to consider while doing a comparative analysis (design or otherwise) for a global product. Impactful websites that enable you to grow online. The logo of Coca Cola introduced in the year 1987 was strikingly similar to the logo introduced in the 1960s except that in this logo, the wave was reintroduced and the name was ‘Coca Cola Coke’. Click on a logo and visit the brand site. Pepsi, on the other hand, has gone through drastic changes in their logo design. Source: by lo g odix. I was in the Dr’s the other day and came across a vending machine that had clearly been there since the 70s. Coca Cola’s logo largely remained the same till the 1950s when a new fishtail logo was introduced. Coca Cola’s branding is timeless. Coca Cola may seem like a more successful brand than Pepsi, but Pepsi has also been improving itself over the years as a brand to prove like a tough competitor to Coca Cola. They help us recognize all of the things we know and love the most. Ideas, tips and tricks, and thought pieces to help drive results through design. Everyone figured they had just ripped off the Obama logo. I’m just a student of Design and yet, I know at least this much. The rest are repetitions of the same sentences in different ways – like you’re wringing every last vestige of anti-Pepsi feeling out of your system. Initially dubbed "Brad's Drink," Pepsi was … With this initiative, Pepsi helps people with new ideas in improving their community by giving them grants. Very surprising. Pepsi … After all the recognisable image of coca cola is the writing, possibly why Pepsi decided to move away from that appearance and go with the circle. Great looking brands that connect your customers to you. Brand recognition is a very important aspect for any brand. Interestingly, it’s a study of the Coca Cola brand (which I love btw, in case you think I’m a Pepsi fanatic). Did you try to return a can of Pepsi that you didn’t want? This logo was kept the same for more than two decades until 1985 when Coca Cola introduced their product in a redefined way under the name of New Coke and changed their logo to more formal and simpler fonts. We’re in this together. We’re simply talking about cola and cola alone. Its rich history spans over a century and its current form is the culmination of many changes - a constant exercise in progressive minimalism as the company strives to keep its image relevant for every generation. Stay up to date with the latest products, promotions, news and more at www.pepsi.com The Pepsi logo as we know it today is a textbook illustration of all modern design trends. However, they moved on, bringing in the blue and keeping up with trends, a vital branding mistake. Pepsi-Cola’s final red and white logo. Another instance will be the Pepsi’s Halloween advertisement of the year 2018, that featured a Pepsi can with a Coca Cola drape wishing a scary Halloween. I came here thinking I’d get some input… but what I found instead was tons of useless material on who NOT do write a comparative analysis. Wow! People have different palettes and like different things. Nickel, nickel, nickel, nickel, Trickle, trickle, trickle, trickle…”. And did they refuse to take it back? No matter where you are in the world you can easily recognize a coke bottle with its iconic shape and unique red and white colours. So now when I see Pepsi it looks like a As you can see, by 1962, the “Pepsi Cola” script was gone and in its place was a simpler font with a simple message: “Pepsi”. different product, whereas Coke is recognizable despite the many changes. Further minor changes occurred in … In fact, in the year 2015, they introduced aluminium bottles in a similar shape to celebrate 100 years of the soft drink. If you asked somebody to describe the Coca Cola logo, you’d probably get a response along the lines of “it’s those red swirly letters”. Sure, they release limited edition cans, seasonal cans and the like but that logo and those colours are always there. If a mere logo could influence a brand that way, then why do companies hire huge marketing teams, brand gurus and forecasters etc? It also appears that in 1990, whoever was responsible for designing Pepsi’s cans bumped their head and created some sort of discotheque styled graphical monstrosity. 12 years later to this, Pepsi aka Pepsi Cola was established in the year 1898 by Caleb Bradham in North Carolina and that is where the struggle to surpass each other in the marketing efforts began. However that direction feels stale and their brand is becoming limited to a market of teeny-boppers and those that can’t get Coke in a restaurant. The swirling globe was introduced without a blue background (notice that the can is used) in this first logo. Loft, Inc. changed its name to Pepsi-Cola company around 1940. Various Pepsi logos since its beginning. Even in Japan the logo is iconic, despite it being in a different language. Coca Cola has featured Bollywood’s Mr Perfectionist, Aamir Khan in a number of creative advertisements. Sure, it’s been sat on a couple of different backgrounds and had the word “Coke” added to it now and again, but essentially, it’s been the same logo. Pepsi on the other hand, have nothing. So, we can say that Pepsi has appeared to be a more appealing brand for young consumers, but at the same time also tried desperately hard to look like a superior brand against Coca Cola. Want to know more about our products and what makes them some of America's favorite drinks and most talked about brands? They have leverage social media like very few other large corporations have, there guerilla/viral marketing is fantastic. The beverage is primarily sold in Asia and Europe. Going up against it is always going to be tough! Despite the brands having a very similar visual feel, Pepsi-Cola stuck with the red and white ribbon logo until 1950, only updating it once more for a more pared-down look in 1940. I’m surprised you don’t realize the importance of leading footfalls into a website. As the brand entered the 20th century, the brand logo was changed multiple times and the old formal font was given up to opt for much fun and easy font. But a version of the iconic logo that we now attribute to the soda didn't exist until over 50 years after the company's conception. He spent nine months and over $5 million dollars to figure out “Coke is timeless. Simple and up-to-the-point, the emblem fits any carrier, from mobile apps to T-shirts. Just as a fun little exercise, take a look at and compare the Coca Cola and Pepsi websites; Comparing the two company websites would be another blog post in it’s own right, but I think from these two screenshots alone, you can see which of the two companies is miles out in front of their competition. The new Pepsi branding isn’t bad – you’re right there. You might have been around in the 40’s but I wasn’t – I don’t remember whatPepsi or Coke looked like back then. Even though both Coca Cola and Pepsi both are primarily known for their non- alcoholic soft drinks, their brand personalities are far different than each other. Further, in this article, we are about to discuss comparatively how both the companies have evolved in their branding processes and emerged as two big soft drink companies in the 21st century. The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. Pepsi is timely.” Really Brad? In May 2012 Brad Jakeman, Pepsi’s new chief creative officer was tasked with creating a new global campaign. A hand drawn red typeface. I just stumbled on this article, as I was thinking about how as a kid I always used to drink Pepsi, but now I drink Coke. It is, after all, what people associate with them. Loft, Inc. sued Guth for the Pepsi brand and eventually won. I remember the classic 1980s Pepsi design, and the 1991 rebrand. They seem to change their icon whenever the mood suits. I’m not saying that’s why I don’t drink Pepsi anymore (my tastes have changed and now I drink Diet Coke anyway) but I would be more tempted to buy an occasional Pepsi if they actually looked like they did when I was a kid. I could go on and on about every ridiculous comment you’ve made. “[1] PepsiCo may have brought in 38 percent more revenue in 2011 than Coca Cola. On October 15, 2008, Pepsi launched an entirely new logo, but it did not come into effect until early 2009 when the usage of the last logo ended. The brand does a lot to increase its brand recognition, but since they primarily focus on young consumers they could not build much trust among the mature consumers. In 1991, Pepsi commemorated the evolution of its scripted Pepsi logo by featuring a logo design with an italic capital typeface. It wasn’t till the year 1950, that the major changes in the logo design of Pepsi came, when the iconic blue, red and white colours of Pepsi were introduced as a mark of patriotism and respect to their motherland. They need to start again and rebuild their entire brand message, or, get a brand message as at the minute, there isn’t enough to rebuild. We recommend using the Pepsi color palette for personal projects and in the case of commercial use to visit the company website. UNLESS you specifically mention that it’s for XYZ region. As we can see, Pepsi logos between 1898 and 1940 are somewhat similar, and so does swirling red, white and blue shapes between 1950 and 2008. But its archrival sold $28 billion worth of soda while PepsiCo only sold $12 billion.”. Coca Cola’s television advertisements have been very clever and creative all these years. Good luck with it. It has proved to be a very successful initiative for Pepsi and helped increase brand awareness for the brand. Bright, vibrant and exciting. You can also visit Walnut Folks. © 2020 Canny Creative Their rivalry is very well known in the marketing world, and we will be discussing the same in this article. How cool is that? However, how is it remembered? On looking at Coca Cola’s history of cans, their recognisable type based logo is ever present, as are their brand colours; red and white. From a so-called comparative study of logos to a dig at their website? The icing on the ridiculous cake that is your post, is this – your review of the two websites. We would love to hear your thoughts on this. I think I’d figured that out by the 3rd paragraph of this article, and that was before researching where Pepsi were going wrong. To make it easier to choose your promotional items, we’ve conveniently organized our products so you can shop by logo. Random can be great, if done right (see – Rowntree’s Randoms). The LA Times had written in 2009 that the new Pepsi logo will be front and center in PepsiCo’s three-year, $1.2-billion campaign that will overhaul all its beverage brands. If I was Pepsi I would return back to the original design of the 3 coloured circle without the current update to it and continue with the current plain font they are using. Over the years, both the companies have been in constant competition to be the no. There have been many such advertisements by Pepsi in a way to try and look better than Coca Cola. Pepsi is sold in over 200 countries and generates more than $20 billion a year in revenue. In 1950, the old logo was only put between the Blue and red stripes. I would be very interested in reading your own comparison or study of the Coca Cola brand. The consumers didn’t react very positively to this redefinition of the brand and the brand later decided to go back to their old logo only a couple of years later. The first logo of Pepsi was introduced two years after Coca Cola, with the name Pepsi Cola and had a very strange font in red colour. $4.99 $ 4. This consistency of flavour lets the brand appear trustworthy. I think the whole point is “Pepsi need to adopt something timeless, rather than changing their brand all the time to keep up with current trends”. The official home of Pepsi®. A hand drawn red typeface. Today, Pepsi is PepsiCo’s most valuable brand. In 1943 the company added the bottle cap to its logo, with the logo tagline ‘Bigger Drink, Better Taste’ incorporated into the lid.. 2. This colour combination has ever since stayed in the brand logo of Pepsi. $2.50 shipping. The only relevant things you’ve even REMOTELY said about the two logos can be summed up in two or three lines. Another reason will be that Coca Cola has stuck to a single kind of patterns in its logos and designs. This was one of Coca Cola’s most successful ad campaigns in India. Pepsi PANTONE, HTML Hex, RGB and CMYK Color Codes The Pepsi colors found in the logo are red, blue, background blue and white. With fashionable name-brand apparel, comfortable head wear, and exciting promo items, you're sure to find something of interest here. The logo on Pepsi’s first can is completely different to that on the last can. This logo too didn’t stay long and was given up in the early years of the 21st century to introduce the Coca Cola Classic logo which is almost identical to the 1960s logo. They had huge success during the late 90’s early 00’s with their association with Britney Spears and Destiny’s Child. A string of other bad marketing errors, such as Pepsi’s advert that makes fun of rival brand Coca Cola, actually helping Coca Cola, lead to Pepsi seated safely in the number two fizzy drinks spot (until Diet Coke overtook them). Find the rest of your favorite brand color codes on this website. product information. For over 100 years, Coca Cola have used the same logo. This logo was used for Pepsi Throwback until 2014. Both Pepsi and Coca Cola are huge corporations with a lot of other brand names under their respective umbrellas. From that time on, the Pepsi Company and Pepsi brand have realized tremendous growth. Pepsi wanted to show its support for the troops by including these two colours into its logo design.. Isn’t the point to your whole argument that Pepsi have attempted to redesign themselves and fully rebrand the company every decade to appeal to the new generation whereas Coca-cola have tried it once or twice only to go back to the old familiar. Is it the 1991 version of the logo with the big red tail? So i’d say that Flexibility is infinitely more important than timelessness. Now, we’re not talking about who makes the most money overall. But I don’t have the time now… because I have an assignment to complete. In the year 1962, the brand dropped the name Pepsi Cola for the soft drink and simply took up the name Pepsi and the old logo was redefined for the name Pepsi. As a consumer I need to identify with the brand. I think it’s mostly due to the font, because of the way it’s made, you only need to know the way the name is written to know the brand. It stands out enough with its simple, modern design so that I can recognize it easily. Feel free to ask us anything about this or any of our services as a branding agency. Feel free to ask us anything about this or any of our services as a. The Pepsi ball is now two-dimensional again, the word "Pepsi" looks like as of the 1975 Diet Pepsi logo (with the 'e' in a "wavy" shape like the previous logos), and the red white and blue design has been changed to look like a smile, which changes size according to the … Everytime you think of soft drinks, two big names that come to your mind are Coca Cola and Pepsi and rightfully so, as both these brands have worked super hard to earn the prestige they have today. Finally, in the year 2008, they opted to simplify their logo as they modified the circular logo and added the Pepsi text in the simpler font and thus was produced the new logo of Pepsi, by which we know it today. Also, Coca Cola’s much recognized red and white colour combination was also introduced in the 1950s. Pepsi too has represented itself like a friendly brand just like Coca Cola, but they primarily focused on the teens and young adult consumers. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola on August 28, 1898,[1] and then as Pepsi in 1961. [2] “You don’t need a consultancy to tell you that Coke has used the polar bear and Santa mascots for decades. Concluding, we can say that Coca Cola always focused on the more emotional side of its consumers and has emerged as a fun and trustworthy brand. Thanks for your well constructed and well thought out comment. 5. Coke’s brand is stronger than Pepsi’s overall but Pepsi’s logo alone is very strong and carries huge brand equity. Let’s discuss the brand recognition of Pepsi and Coca Cola. I have read your comment thoroughly and reflected on the Coca Cola vs Pepsi post myself (it was a little over 7 months ago I wrote this now,) and to be honest, I share a lot of your views, the post could have been better researched/written. There are numerous other areas in which Pepsi’s strategy has tripped up. However, on realising their mistake, it was dropped and in 2002 they adopted their “classic” look and it’s been there ever since. Pepsi Max is a sugar-free, low-calorie variation of the soft-drink Pepsi. Thats tunnel vision, not to mention wishful thinking IMHO. 1. We hope you enjoyed reading about the Cola rivalry of two big brands, Coca Cola and Pepsi and how their branding has changed over the years. The current status of the logo is active, which means the logo is currently in use. In the end, the use of ethos, logos, and pathos in the advertisements by both Coke AND Pepsi made them speak to the public. In the aspect of brand value, Coca Cola has always surpassed Pepsi. Over the years brands such as Pepsi change their logos and marketing slogans. Appreciate you taking the time to read the article. When we think of Pepsi, we envision a red, white and blue circle, waving like a flag. Although they are vastly different in design, and use of the rhetorical situation, both ads were successful at getting people to share, talk, and think about them and the brands they represent. The participant didn’t know which one he drank first and was asked to choose the soft drink, whose taste he liked more. The official Pepsi colors are red, blue and white. Why would a consumer visit a site UNLESS there was some value add for him? They’ve got nothing to hang their advertising from. Because Pepsi have elected to follow design trends, every several years, they have to roll out a refreshed logo design. Looking For a Logo Design? As with most popular brands at the time, the Pepsi logo starting becoming ornate in the late 90s with subtle gradients that were made easier by advancing computer graphics software. Pepsi has been giving Coca Cola a competition in advertising for a long time. The Pepsi logo apparently contains references to the Parthenon, the Mona Lisa, the golden ratio, the relativity of space and time, and magnetic fields. In general, the famous brand has changed over ten logos for more than 100 years of history. Everything related to the brand just seems to be random. But the modern logo is completely different. In the year 1962, the brand dropped the name Pepsi Cola for the soft drink and simply took up the name Pepsi and the old logo was redefined for the name Pepsi. Pepsi targeted both Santa Claus and Coca Cola’s famous polar bears in their “hilarious” advertising campaign, that actually ended up helping their rivals. Minor changes were again made in the logo in the year 1906 after which it stayed the same for a long time, till the year 1940 and was again introduced with only a few changes to the older design. Hi Perran, thanks for your great and well though out comment. Stronger brand recognition ensures that more and more people are familiar with your brand and the more they know about you, the more they can trust you. During the period from1898 to 1940’s, Pepsi had a swirly red script logo, which looked similar to that of Coco Cola logo. A concise red and blue circle with a white curvy stripe makes you think of a happy, smiling face. Or is it 2008’s slanted version of the circle? Retrofit logo, panels and all! Your email address will not be published. Where Coca Cola has a fizzier and less sweet raisin vanilla taste, Pepsi has a less fizzy citrussy sweet kind of taste. However I think your final advice to Pepsi is a little misguided in the fact that you suggest “They need to start again and rebuild their entire brand message, or, get a brand message as at the minute, there isn’t enough to rebuild.”. A good example will be the 2003 ‘Thanda Matlab Coca Cola’ advertisement, starring Aamir Khan. Do you prefer Pepsi to Coke? We hope you enjoyed reading about the Cola rivalry of two big brands, Coca Cola and Pepsi and how their branding has changed over the years. Leave your details here and we will get in touch to know more about your brand and craft a plan for growth. 4. In our last logo design case study post we looked at The UN Logo and shared some thoughts and ideas about it. It is one of the most recognizable logos in the world. Later in the year 2005, similar to what Coca Cola had done in the 1990s, Pepsi too added the gradient and gloss pattern of the droplets to their logo from 1998. I have to argue that the Pepsi logo would have worked better if they’d picked the positioning and secured it with a classic typeface from the word go. “The Soda Wars” have been raging for well over 100 years and the argument of “Coca Cola is nicer than Pepsi” or vice-versa is older than the hills. Beginning from 1960s Pepsi was no longer “Pepsi-Cola”. The Pepsi Logo History This popular drink carries a rich logo history that is sure to entertain you. Pepsi’s advertisements have been clever but have mostly featured young celebrities to impress their target audience. Pepsi is one of the most globally recognized logos in the world. We would love to hear your thoughts on this. Your comment adds some great extra insight to the post and I’d certainly be interested in reading any blog post that you write on the subject. You mentioned the statistics of the two brands. Compared to Coca Cola, Pepsi went through more changes in their. Though, the basic structure of the modern Coca Cola logo is very similar to their first logos launches in the 1900s while the modern Pepsi logo is almost unrecognizable from the old logos, it will still be unfair to say that Coca Cola logo hasn’t changed over the years. At PepsiCo, we aim to give consumers choices. In the year 1991, Pepsi took out the text from the circular symbol to create a much simpler logo design. Coca Cola comes out to look like a family-friendly brand. So, for ‘The Pepsi Challenge’, people were challenged to take a blindfold test, where they were made to taste two soft drinks one of which was Pepsi and the other was Coke. I do think their is some confusion between brand and logo in this article. Do you think Pepsi are going wrong? Some of their popular television advertisements include the ‘Simpsons’ advertisement of Coca Cola or the advertisement featuring the family of polar bears, thus endorsing the warm feelings of togetherness and love. I believe that logos need to be contemporary than timeless. The Coca Cola branding is iconic, and it’ll always be recognised. For this reason, both Coke and Pepsi put careful thought into the colors associated with their respective brands. For Pepsi, the circle is the iconic logo. Over the span of the time they have spent competing against each other, they have both focused primarily on two different types of audiences. Both Coca Cola and Pepsi have changed their logos multiple times over the years. So why would I care about timelessness? The coolest part about logos is the fact that they are usually a simple and small design that accompanies a business, company, or brand, yet they symbolize SO much. 8 Ways To Improve Your B2B Social Media Marketing Strategy In 2020, 8 Witty Ways To Respond To Negative Feedback On Your Content, Attract More Customers Using Google Ads Conversion Funnel. It looked very much like the emblem of the company’s main rival, Coca Cola. Thanks for the comments Chris. Just like the ‘Thanda Matlab Coca Cola’ advertisement campaign, Pepsi too started a ‘Pepsi Thi Pee Gaya’ advertisement campaign. The product is named “Classic.” Everything about the brand is traditional.”. With a team of 30+, we are leading the marketing charge for leading brands on social media, search and eCommerce platforms. Search Brands Submit No results for this search term. Over the years, Pepsi’s logo evolved and changed with the times. Years prior, however, the drink was referred to as “Brad’s drink” which was ultimately rebranded into the drink we know today. But, their other ad campaigns like the ‘Share a Coke’ ad campaign help target a wider range of audience, not just the young consumers but also mature adults in their midlife. The problem Pepsi have, in my professional opinion, is their brand direction is flawed. In 1987, David Bowie (another of Pepsi’s celebrity faces) was accused of sexual assault, forcing the company to drop their new advert immediately. Pepsi has been a huge name since it was launched by founder Caleb D. Bradham in 1898. But, do you know how over the years these brands have worked against each other to emerge as the best6 soft drink brand? I”d call it brilliant. Coca Cola have their message and brand identity, it’s the same as their logo; timeless and classic. Pepsi has time and again done advertisements as an open challenge to Coca Cola. 5.0 out of 5 stars 1. 99. I think that Pepsi should definitely try sticking to one logo style though, mostly the current one. Now, you must notice that both the brands differ a lot when it comes to taste. They didn’t seem to veer off their track too much until between 1994 and 2000 where they seemed to get confused over whether their can was actually a bottle. But, Pepsi has also used creative initiatives like the Pepsi Refresh Project that had started in the year 2010 and has been continued ever since causing quite a stir among consumers. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. and their final logo looks completely different than what they had started with. History of Pepsi logo began in 1898 with a close rivalry with competitor brand Coco Cola. Choose from Pepsi, Gatorade, Aquafina, Lays, Rockstar, Dole, Quaker, and more. Both these brands worked hard and adapted a number of tactics to be the number 1 in the soft drink industry. All they’d need to do is hire a hot shot designer to design a hot shot logo and POOF! The first ever logo of Coca Cola was introduced in the year 1986 and had a much simpler and formal font than what we see in their logo today. New 2008 Pepsi Logo Download the vector logo of the Pepsi brand designed by Olivier BERTRAND in Encapsulated PostScript (EPS) format. One of the most popular and well-known logos ever is the Pepsi … Similar to Coca Cola, Pepsi Cola too adapted the more fun fonts with the ribbon pattern in the same red colour. Do you really think that it is the logo design that’s solely responsible for it? How is that even possible? The logo went along for about a decade and was later given up to adopt the new logo in the 1960s, much similar to the modern logo. You Need A Product Explainer Video. Over the years, Pepsi’s logo evolved and changed with the times. The 1940’s version of the Pepsi logo is great, and I wish they’d stuck with it. A similar variant, originally with the same name but now sold under the name Pepsi Zero Sugar, is marketed in North America. In the 1990s, moving with the times, the brand introduced the logo with a more gradient and gloss with a pattern of water droplets on it. Lady Camouflage Canvas Shoes Low-Cut Pepsi-Zero-Online-red-Logo- Comfortable Round Sneakers Suitable for Walking. But, it doesn’t work quite the same way with Pepsi. It is one of the most recognizable logos in the world. Pepsi has also used Indian celebrities like Ranbir Kapoor & Priyanka Chopra and cricket stars like Virat Kohli & Harbhajan Singh in their advertisements to endorse their product. It took you that long to figure that out? I do think they’ve been hampered by change over the last few years. Nevertheless, ‘The Pepsi Challenge’ proved a success for the brand. You can also see the shape of the bottle displayed at the end of some Coca Cola advertisements. I think that worked OK because it was essentially the same colourscheme, just a slightly different design. As a consumer, I really don’t give a fig about the change in logo design – as long as the product is recognizable to me. (Read more: here and this pdf) Response to the New Pepsi Logo The final logo was introduced by the brand in the year 2009 in their iconic red colour much similar to their 1940s logo. According to the recent statistics from Statista, Coca Cola was fifth in the list of the world’s most valuable brands with a brand value of 66.34 Billion US dollars, while Pepsi had the twenty-first position in the same list with a brand value of 20.8 Billion US dollar in the year 2018. It could’ve been timeless, classic and iconic (all words that are associated with Coca Cola) but due to indecisiveness I feel the logo falls short of reaching that summit. The range of advertisements under Coca Cola India also portrays the same fact. And on the other hand, if you asked somebody to describe the Pepsi logo, you would probably get a different version, depending on what it was like when they remember it most. Pepsi on the other hand, started out with a logo very similar to Coca Cola’s. Both Coca Cola and Pepsi sell their products in more than 200 countries, but when it comes to brand recognition, Coke trumps over Pepsi. Because if you had, you’d know that the 2 brands have varying loyalty-bases depending on the regions they’re sold in. They haven’t got that key hook to their brand that gets people. Take Pepsi’s ‘The Pepsi Challenge’ for an example. Brand recognition is the extent to which your consumers identify your brand, not just from your products but also your logo, packaging, taglines, etc. Global brands need to adapt to the local area because customs, traditions and taboos are huge factors that affect sales. I came across this article while trying to get advice on making my own logo, and it honestly helped a lot. The logo is meant to emphasize the “perimeter oscillations” of the Pepsi logo, the “gravitational pull” of a can of Pepsi on a supermarket shelf. And I’d call you an uninformed nincompoop for writing a half baked write-up about a comparative study when there is absolutely NO substance in your post. Comparison of brands Pepsi Cola vs Coca Cola. Compared to Coca Cola, Pepsi went through more changes in their logo design and their final logo looks completely different than what they had started with. If you would have noticed, all Coca Cola’s from the glass bottles to large plastic bottles, all have the same shape irrespective of the quantity of the soft drink. Essentially, they need to do what they should’ve done years ago. PepsiCo Frontline: Never Alone To our PepsiCo frontline, and everyone on the frontline of the COVID-19 pandemic, thank you for all you’re doing. The first logo of Pepsi was introduced two years after Coca Cola, with the name Pepsi Cola and had a very strange font in red colour. Now, there are multiple aspects to this, one, for example, is that Coca Cola has won a kind of trust among its consumers, leading them to expect the same iconic flavour of Coke every single time. The color codes: RGB, CYMK for print, Hex for web and the Pantone colors can be seen below. Required fields are marked *. It started in the year 1975 and proved to be a huge hit for the company. The Pepsi globe and wordmark used from 1992 to 2003. 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