• Reference groups Reference groups have the potential for the formation of an attitude or behavior of the individual. After the cultural factors in the study of consumer behaviour, the Social factors also affect the consumer behaviour. With access to an almost-infinite ocean of information at any given time, businesses have to seize every opportunity to be in front of their target audiences. Not all consumer exhibit the same buying behaviour. The buyer in influenced by various variables like cultural, social, personal, and psychological factors. The buying tendency of individuals depends on the role he plays in the society. We have four main factors that affect consumer behaviour they are; Consumer Behaviour – Cultural factors; Culture plays a very vital role in the determining consumer behaviour it is sub divided in. Social factors affect consumer behavior significantly. Social factors are: the reference groups, family, the role and status. An individual working as Chief Executive Officer with a reputed firm is also someone’s husband and father at home. Thank you for your valuable time and effort. An individual from an upper middle class would spend on luxurious items whereas an individual from middle to lower income group would buy items required for his/her survival. Family is one of the most powerful social factors affecting consumer behaviour. In general parlance, a reference group can designate to a person or a group that serves as a point... 2. Understanding how to motivate your customer is a powerful tool. Typically, income is a key driver of this, though lifestyles, status and other factors come into play in some cultures. Social Factors: The human beings live in a complex social environment wherein they are surrounded by several people who have different buying behaviors. Such as Initiator (who initiates the buying decision), Influencer (whose opinion influences the buying decision), Decision-Maker (who has the authority to take the purchase decision) and Buyer (who ultimately buys the product). 1) Cultural factors – there is culture in every society. Factors Affecting Consumer Behavior – Top 4 Factors: Cultural Factor, Social Factors, Personal Factors and Psychological Factors The buying behaviour of consumers is affected or is influenced by a number of factors. The society is composed of several individuals that have different preferences and behaviors. Influences the decision making of an individual with respect to the purchase of certain goods and services. The needs are also different. Such as personal, cultural, psychological and social factors. Your email address will not be published. Human beings are social animals. What is the name of the writer of this article? Cultural factors. We need people around to talk to and discuss various issues to reach to better solutions and ideas. We all live in a society and it is really important for individuals to adhere to the laws and regulations of society. 1. A married individual would show strong inclination towards buying products which would benefit not only him but also his family members as compared to a bachelor. Motivation speaks to the internal needs of the consumer. This website is dam good i am really satisfied and is really easy to understand every single word…..really best website really best. © Management Study Guide Factors Influencing Retail Consumer Understanding consumer behavior is critical for a retail business in order to create and develop effective marketing strategies and employ four Ps of marketing mix (Product, Price, Place, and Promotion) to generate high revenue in the long run. This survey will take 5 minutes from your time, feel free to express your opinion. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. We need people around to talk to and discuss various issues to reach to… Thus, The social factors play a crucial role in building the behavior of an individual, and the marketers should understand it properly before designing their marketing campaigns. ... tend to rely on the behavior of others to determine their own course of action. Reference groups are generally of two types: All the above influence the buying decisions of consumers due to following reasons: They have used the product or brand earlier. A consumer’s behaviour is influenced by the following social factors: 1. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars @inproceedings{Mirzaei2011TheIO, title={The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars}, author={H. Mirzaei and Mehdi Ruzdar}, year={2011} } Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects. People living with each other in an […] Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. These factors are divided into two parts. … They have complete knowledge about the features and specifications of the product. In this video you can see different factors influencing Consumers behavior in detail. Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. We tend to pick up products our friends recommend. As more individuals base their decisions on "what most people already did" (what is most popular), this becomes a psychological phenomenon. Consumer behavior, while still driven by personal, psychological, and social factors, has changed with the advent of social media. Social Factors Influencing Consumer Behavior Definition: The Social Factors are the factors that are prevalent in the society where a consumer live in. Furthermore, buying behavior of individuals is frequently unconsciously affected by some factors. He went to the nearby store and purchased a Dell Laptop. When an individual gets married and starts a family, most of his buying decisions are taken by the entire family. Factors Affecting Consumer Preferences. With regard to the latter, there is a curious phenomenon. The impact of reference groups vary across products and brands. The society is composed of several individuals that have different preferences and behaviors. Social Factors affecting Consumer Behaviour Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social Factors affecting Consumer Behaviour Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social Factors- Image Source: newsarchive.heart.org. As we reach adulthood and enter into it, our life becomes more complex and with it our needs become more comple… The important social factors are: reference groups, family, role … An individual entering into marriage would be more interested in buying a house, car, household items, furniture and so on. Personal Factors Influencing Consumer Behavior, Cultural Factors Influencing Consumer Behavior, Economic Factors Influencing Consumer Behavior, Psychological Factors Influencing Consumer Behavior. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable to the society. Family plays an important role in influencing the buying decisions of individuals. Social factors play an essential role in influencing the buying decisions of consumers. Influences the personality, attitude, beliefs, characteristics of the individual. These factors are very broad, and, in general, affect even normal behaviour. Lifestyle. Social Factors influencing consumer buying decision can be classified as under: Every individual has some people around who influence him/her in any way. It includes knowledge, belief, traditions, … This is more significant where there is joint family system, in which children use to live with family for longer time. Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives, Social Factors affecting Consumer Behaviour. The reason why he purchased a Dell Laptop was because all his friends were using the same model and were quite satisfied with the product. Required fields are marked *, Social Factors Influencing Consumer Behavior. Every individual knows some people in the society who become their idols in due course of time. Tim wanted to purchase a laptop for himself. Social factors also impact the buying behavior of consumers. Family, references groups and roles and statues affect the buying behavior significantly. At the moment we are born, our requirements are usually very basic (food, care, etc.). Reference groups comprise of people that individuals compare themselves with. What is Status Consumption and Why it is Important for Marketers ? Co workers, family members, relatives, neighbours, friends, seniors at workplace often form reference groups. Social stratification significantly affects consumer preferences and buying behaviors. (i) Family- The family has a great influence in … The marketers should try to identify the roles within the reference group that influences the behavior of others. Culture They know what the product is all about. Social factors also influence the purchasing behavior of consumers. In the former type, it is the family wherein an individual has taken the birth, and the parents have a strong influence on his behavior. A consumer who has a wife and child at home would buy for them rather than spending on himself. Social factors play an essential role in influencing the buying decisions of consumers. Reference groups also include opinion leader (a person who influences ot… Your email address will not be published. Factors Affecting Consumer Behavior. Culture refers to the way of living of a group of people. between influence of social media on consumer behaviour and channels of social media that directly affected consumer behaviour due to the fact that P-value = 0.126 which is higher than the recommended P-value of 0.05.In addition, findings offer coefficient oed f determination (R square) = 0.039. It is undoubtedly an essential factor. Social factors affecting consumer buying behavior: A customer’s buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. The important social factors are: reference groups, family, role and status. Factors Influencing Consumer Behaviour: Consumer behaviour is affected by a number of factors. A group of people are associated with a set of values and ideologies that belong to … Social Factors. Privacy Policy, Similar Articles Under - Consumer Behaviour, Psychological Factors affecting Behaviour. Every individual has someone around influencing their buying decisions. Social factors, which includes the groups to which the customer belongs, and his or … Social stratification is the presence in a society of clearly distinct consumer groups divided by socio-economic factors. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. Values, traditions, and preferences are transmitted from parents to children inherently. Cultural factors: Kotler observed that human behaviour is largely the result of a learning process and … Social influencers are diverse and include family, school or work communities, social interaction or any group with which an individual interacts. Also Read The Wheel of retailing concept Each culture contains “sub … Every individual goes through the following stages and shows a different buying need in each stage: A Ford Car in the neighbourhood would prompt three more families to buy the same model. Lifestyle, a term proposed by Austrian psychologist Alfred Adler in 1929, refers to the way … The reaction, as a consumer, of an 18-year-old teenager has nothing to do with that of a 68-year-old veteran. For example, if the product is visible as clothing, shoes, car etc., the influence of reference groups will be high. It also includes an individual’s social class which comprises of education level, living conditions, and income. Since the man is a social animal who likes to be acceptable by all tries to imitate the behaviors that are socially acceptable. While in the family of procreation, it is the family created by an individual with his spouse and children and as such the preferences tend to change with the influence of the spouse. Use Social Media to Your Brand’s Advantage. Human beings are social animals. Human beings are social animals. Social factors play a vital role in the decision of buying certain products, including the most sensitive products such as home furnishing. We are a ISO 9001:2015 Certified Education Provider. Family members plays an important role in determining social behaviour. Corpus ID: 460759. Reference Group: Each individual plays a dual role in the society depending on the group he belongs to. In this video you will learn the factors influencing consumer behavior and consumer buying process. In this study, the influence of social factors on consumer buying behavior is investigated. Social factors play an essential role in influencing the buying decisions of consumers. 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